Dubai, United Arab Emirates – Singaporean based Koach Hub, a leading digital platform dedicated to advancing football development and club management, has announced the signing of its first partner in Dubai, Emirates City FC. This strategic collaboration marks Koach Hub’s official entry into the UAE market and underscores its commitment to expanding its footprint across the Middle East.

Under this partnership, Emirates City FC will adopt Koach Hub’s comprehensive digital ecosystem to enhance its player development programs, streamline operations, and empower coaches with data-driven insights. The integration of Koach Hub’s platform will enable the club to better monitor player performance, plan training schedules, and facilitate efficient communication across all levels of the organization.

Tariq Cassim, Chief Executive Officer of Koach Hub, stated:

“We are delighted to welcome Emirates City FC as our first partner in Dubai. This collaboration signifies an important step in our expansion across the Middle East. Koach Hub’s mission has always been to provide football organizations with the tools and intelligence needed to nurture talent and build sustainable success. Emirates City FC’s commitment to player development and professionalism aligns perfectly with our vision.”

Yousuf Atheeq, Co-Founder of Emirates City FC, commented:

“At Emirates City FC, our objective is to create a structured and progressive environment for players to thrive. Partnering with Koach Hub allows us to integrate a modern and efficient system that supports our developmental goals. We are proud to be the first club in Dubai to collaborate with Koach Hub and look forward to a long and productive partnership.”

Aditya Bhatia, Co-Founder of Emirates City FC, commented:

“Being the first club in Dubai to partner with Koach Hub is a responsibility we’re proud of. Together we’re setting a benchmark for structured development and operational efficiency. Koach Hub aligns perfectly with our vision: organized coaching, measurable outcomes, and a professional environment for every player. We’re excited about the long, productive journey ahead.”

The partnership with Emirates City FC marks a significant milestone in Koach Hub’s regional growth strategy as the company continues to strengthen its presence in the Middle East, working with clubs, academies, and federations to modernize football development through technology.

About Koach Hub

Koach Hub is a digital platform designed to empower football clubs, academies, and governing bodies with tools for player management, performance tracking, and communication. With an expanding presence across Asia and the Middle East, Koach Hub is committed to driving innovation and efficiency in football development at every level of the game.

About Emirates City FC

Emirates City FC is a professional football academy based in Dubai, dedicated to developing elite players through structured coaching, performance analysis, and holistic growth. Led by ex-professional players and qualified coaches, the academy combines experience with innovation to create a clear pathway from grassroots to professional football while shaping future leaders on and off the pitch.