Where Data Meets Dreams: Koach Hub and Football Talent Asia Transform Grassroots Talent Identification in Malaysia

 

Kuala Lumpur, Malaysia: In a groundbreaking step for grassroots football in Malaysia, Koach Hub played a key role in powering the first-ever data-driven Talent ID Camp organised by Football Talent Asia (FTA), in collaboration with Dashing and Tottenham Hotspur FC.

The two-day camp brought together 120 of the most promising young players, shortlisted from over 500 aspiring talents across the country. The participants were put through a series of physical, technical, and tactical assessment stations – all tracked and analysed using Koach Hub’s data technology.

This innovative approach marked a major shift in how young talent is identified and developed at the grassroots level in Malaysia – moving from purely visual scouting to objective, data-backed evaluation.

Visnu Nair, General Manager of FTA, shared:
“This camp was unlike any other we’ve organised. For the first time, we were able to use data to assess players’ performance in real time – from speed and agility to decision-making and technical execution. It brings a new level of transparency and fairness to talent identification and helps us make more informed decisions.”

Jonathan Abishegam, CEO of FTA further added:
“Grassroots football in Malaysia has enormous untapped potential. Partnering with Koach Hub and Dashing, and having the support of Tottenham Hotspur FC, allows us to bridge the gap between raw local talent and professional-level assessment. This is just the beginning of how data will transform youth football here.” 

“We’re proud to see Koach Hub being used in such an impactful way. Our goal has always been to democratise access to technology and give every player, regardless of background, the chance to be seen and assessed objectively. What Dashing and FTA have done with this camp is truly pioneering -and sets the tone for the future of grassroots football development in the region” said Tariq Cassim, CEO of Koach Hub.

The collaboration signifies a strong commitment to advancing football development pathways in Malaysia, aligning with global best practices in sports science and talent identification. As data continues to play a growing role in football worldwide, this initiative marks a historic milestone for Malaysian grassroots football – paving the way for a more inclusive, evidence-based approach to spotting the stars of tomorrow.

About Koach Hub
Koach Hub is a football technology platform that empowers coaches, academies, and clubs with tools for performance tracking, data analytics, and player development. Its mission is to make professional-grade insights accessible to every player, everywhere.

About Football Talent Asia (FTA)
FTA is a football organisation dedicated to developing and promoting youth football talent across Asia, providing opportunities for young players to be seen by scouts, clubs, and professional setups through structured programmes and partnerships.

About Dashing
Dashing is a leading brand in men’s grooming and lifestyle, with a passion for supporting youth development and sporting excellence. The Dashing Talent ID Camp, in collaboration with Tottenham Hotspur FC, reflects the brand’s ongoing commitment to community growth and empowerment through football.